Cinema or Communal Living Room?

I went to the local cinema last night (a new and pretty modern cinema, mind you). As the movie ran its course, I couldn't help but notice all the noise and movement around me. Women had brought their infants or young kids (less than 5 yrs old) with them. Of course, they couldn't help crying or talking loudly through most of it. People kept receiving (and answering) phone calls (the silent option on the cell phone does not seem to exist for most Nicas). People in front and behind me held conversations in a regular speaking voice (I am yet to hear someone here whisper). People kept coming in, going out, shuffling around. No-one apart from me seemed to find this the slight bit out of the ordinary.

All in all, I felt like I was in someone's house watching a movie on an extremely big screen.